SEO is an essential part of growing a business online.
Every day, over 300 million people around the world use search engines like Google. Having your brand show up in their search is one of the best ways to grow your clientele.
When starting a small business, you should always include funding for SEO in your budget. So how much do you need in your SEO budget for these marketing services?
Seonza, an SEO agency in Latam, is here to help. Below, we’ll talk about how much SEO services can cost your small business and a few tips on selecting services. This can help set your business up for success in the long run.
How Much Does SEO Cost on Average?
The cost of SEO services for your small business ultimately relies on the company and the types of SEO services you want.
On average, cheap SEO can cost as little as $750 per month. Small businesses wanting more traffic through high-quality SEO services can pay up to $2000 per month.
Marketing agencies like Seonza can provide affordable SEO services to small businesses like yours. With SEO experts like ours, small business owners can expect their website’s visibility to increase significantly. Visit our contact page for more information.
What is a Good Budget for Search Engine Optimization?
Most businesses have a marketing budget for local SEO services and SEO marketing. Increasing your site’s visibility for organic traffic is best done long-term, but some local businesses prefer to operate through one-time projects.
For a one-time SEO campaign, most business owners can expect to pay anywhere between $5000 and $30,000 for SEO services. Some SEO agencies will only offer ongoing partnerships, so inquire with a few SEO agencies to find a good fit.
SEO agencies with integrity have both their interest and yours in mind. Make sure you budget at least $10,000 for higher-quality SEO consultants. More affordable SEO services may cost as little as a few thousand dollars, but may result in lower search engine rankings and keyword rankings.
For long-term contracts with an SEO agency, expect to pay up to a few thousand dollars per month for better keyword research and higher rankings on search engine results pages. Cheap services sound great on the front end, but may not generate leads effectively.
SEO Services Pricing Models
Most companies offer different technical SEO pricing models. This means you can choose the types of local SEO services that are best for your business.
Having an SEO strategy for your business can help you determine the budget you will need according to the services you want. If you aren’t sure what types of services you need yet, take a look at the different types below.
Monthly SEO Pricing
As mentioned previously, some local SEO companies will offer monthly pricing for ongoing projects. This pricing will vary by local business and by local services requested, so you’ll have to inquire with your company of choice for a quote.
Small businesses should expect to pay anywhere between $500 and $5000 per month for local SEO services. We recommend planning for at least $2000 per month for better quality SEO services.
Though $500 is around the bare minimum, this low budget can lead to fewer local search results online. There’s little point in spending money on SEO strategy if it won’t be effective.
Hourly SEO Pricing
Some businesses prefer to hire an SEO consultant to assist with their site’s search results. These professionals can perform keyword research, create target keyword lists, rank your site with an SEO calculator, and increase organic search results.
On average, you should expect to pay these professionals anywhere between $80 – $300 per hour depending on skills and experience. On page SEO can make or break a business, so don’t underestimate the value of these professionals.
Project-Based SEO Pricing
If you would prefer to have your SEO work done by project, you should prepare to have a bigger chunk of change saved up. Many of these projects require payment up-front and will cost more for one-time deals.
Project-based SEO can take a look at your site’s domain authority and perform an SEO audit to determine ways to improve your online presence. They may work on developing internal links or using Google autosuggest to increase your ranking on Google and other search engines.
This project will only be one time, so you or your team will have to monitor the results after the project is completed. If your business needs more work done, you will have to pay for another project.
Fixed Price SEO Services
Fixed price SEO services can help you get small business SEO on a budget.
These services are fixed in price, meaning your quote is final and won’t change depending on the progress of the project.
This is preferred by many business owners as it can prevent you from getting any unexpected fees at the end of a project.
Pay for Performance SEO
If you want guaranteed results, consider finding a local SEO agency that offers Pay for Performance SEO. This means you’ll only start paying for SEO services after you see results from the services you requested.
This provides some business owners peace of mind, since they know they’ll only be paying for something that works.
What are Other Technical SEO Pricing Factors?
Other pricing factors when it comes to working with an SEO agency include the type of team managing your site’s SEO and the type of content marketing performed.
Some companies with larger budgets for SEO professionals may prefer to have an in house team. This means your business would hire SEO professionals such as a dedicated account manager or social media management team on its own.
This team would then work on tasks such as competitive analysis, link building, developing relevant keywords, internal linking, and reworking your site’s structure.
Many small business owners also like to find outsourced SEO teams. This can help reduce costs since you won’t be paying full salaries or needing to provide additional benefits. You may want to use an SEO cost calculator to determine which type of SEO team is most cost-effective for your business.
There are pros and cons to both. An in-house team can work more closely with your business and is often quicker to solve problems but can be costly. Outsourced services may not be as personal but are often more affordable.
A good option is to find a company that offers a bit of both. Seonza’s About page can provide more information about how we offer this.
Is SEO worth it for small businesses?
Some business owners may wonder why SEO is important for business. Ultimately, SEO can help your business create an online presence and grow your business.
Many people find out about businesses by looking up their needs online. By improving your ranking on search engine result pages, you can increase your visibility and market your business to its full potential.
An online presence can make or break a business. If you want your business to truly grow, you’ll need a budget for SEO.
What is a small business SEO package?
Some companies like Seonza offer small business SEO packages. These packages are specially designed for small businesses to increase visibility online.
They often include technical, off page, and on page SEO services. Companies that offer these packages recognize the difficulty in getting your business off the ground.
These services can help you do that while still remaining affordable.
Local SEO costs can be expensive, but they’re essential to building your business. Seonza is an SEO company that knows the challenges of marketing your business the right way. To learn more about how Seonza can help you grow your small business through SEO, reach out to us on our website. We’re here to help however you need.