All Posts By

Matias Navarro

Is Seo Worth it for Small Businesses

Is Seo Worth it for Small Businesses? Seonza Says Yes

By | SEO | No Comments

If you’ve opened a new business recently, you may be wondering if SEO is worth it for your business. The clear answer is yes, SEO is essential for many businesses to gain traction as they grow over time.

Is Seo Worth it for Small BusinessesHere’s what the data says:

  • According to 49% of marketers, organic search has the best ROI (return on investment) of any marketing channel (Search Engine Journal)
  • The ROI on Google organic search traffic is 5.3X, compared to 2X from paid results (Google)
  • The average ROI of SEO services is $2.75 for every dollar spent, or a 275% ROI (Profitworks)

Clearly, SEO can do a lot for small businesses based on these studies alone.

Seonza is an SEO agency in Latam that works regularly with small businesses looking to start using search engine optimization. We know just how to get your website to increase its traffic potential and rank higher on Google, getting you more traffic than ever before.

Because of our experience in SEO, we can also calculate your business’s ROI before we even start our SEO work on your site. Seonza’s data-driven approach increases chances for success when you partner with us.

Calculating the Value of SEO

By taking a data-based approach, it’s easy to calculate the value of SEO for your business. Companies like Seonza can look at keyword analysis to determine which keywords have the greatest search volume.

For example, the keyword “floor installers Atlanta GA” was searched 210 times according to SemRush, a keyword analysis tool.

Calculating the Value of SEO

210 monthly searches adds up to 2,520 searches per year.

If a flooring installation in Atlanta, GA costs $5,000, 33% of people who search that click your site, 2% of those become a lead, one out of every six leads becomes a customer (16.6%), the annual value of SEO based on that one keyword becomes:

2,520 searches x $5,000 x 33% x 2% x 16.6% = $13,804.56

That’s a lot of ROI for a single keyword!

https://www.webfx.com/seo/learn/is-seo-worth-it/

Now that we understand the value of SEO for businesses, it’s time to look at tactics offered by SEO companies like Seonza. We’ll also take a look at SEO costs compared to ROI.

Below, we’ll share some more information about how your small business can use SEO tactics to create an online presence on Google and other search engines. To learn more, read on.

Is SEO Worth It for Small Business?

As previously mentioned, yes, SEO is definitely worth it for small businesses. SEO stands for Search Engine Optimization, which can bring your website to the top of a Google search.

Most people find out about new businesses simply by Googling the services they need. It’s important that your website uses good SEO services to generate traffic to your site.

Is SEO Worth It for Small Business?

Image source: https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics

Having a web presence can make or break your business. As a business owner, your priority is reaching a large audience to bring in more customers.

SEO companies can help you develop an SEO strategy for your site so you can promote your products or services further.

Though you have to pay for SEO (unless you have someone who does SEO work on your own team), it is often worth the cost.

Let’s go back to our flooring example above. Our calculated ROI for one keyword was $13,804.56.

According to Ahrefs, the average cost of SEO per month is between $500-$1,000.

Average cost of SEO per month

Image source: https://ahrefs.com/blog/seo-pricing/

While this can change drastically depending on the types of services you purchase, this average is fairly affordable for most small businesses.

Doing the math, a $13,804.56 ROI – $6,000-$12,000 SEO annual cost = $1,804.56-$7,804.56 annual profit. This is a profit of $150.38-$650.38 per month – for just one keyword!

Business owners often find that using an SEO agency like Seonza is a great way to bring in more organic traffic to their websites.

With the right SEO company, online marketing can take you from simply being a local business to developing a chain of your businesses. This can help you get your products out to more regions and even make you a household name.

Why Are Search Engines Important for Small Businesses?

If you’re new to SEO, you may be wondering why SEO is important for business. Simply put, SEO helps your business rank higher in Google’s search results.

Showing up on the first page of an organic search means more people will find your business website and potentially become a customer.

The more website traffic you have, the more potential customers you’re bringing in. You can use SEO efforts in your social media channels, business web page, and even something as simple as a blog post.

In the era of modern technology, budding businesses need to take advantage of digital marketing rather than relying only on traditional marketing.

Search Engines Important for Small Businesses

Image source: https://blog.hubspot.com/marketing/what-is-digital-marketing

Almost everything these days is online, so a good chunk of your target audience is going to find you through search engine results.

How Do Small Businesses Use Search Engine Optimization to Their Advantage?

Small businesses can use SEO in a variety of ways. An SEO provider like Seonza can assess your business’s needs to determine which ranking factors they should capitalize on first.

Some of the pros of using SEO include:

  • SEO is highly cost-effective when comparing the cost of SEO to ROI
  • You don’t need a huge marketing budget to benefit from SEO
  • There are lots of service options available including hiring a web designer or a specialist in content marketing
  • A good SEO service can identify best practices for your website including technical SEO, on-page SEO, and off-page SEO

Some of the cons of using SEO include:

  • Coming up with the up-front SEO cost if your business is very new
  • Accidentally choosing a non-reputable company that uses spammy backlinks
  • Paid ads in an SEO campaign don’t always bring in as much ROI as organic traffic

Luckily, having even a small marketing budget and finding a good SEO company like Seonza can usually eliminate these potential cons.

Finding a good SEO company like Seonza

How These Agencies Can Help Your Business

SEO agencies will consider the search intent of your customers to determine how to most effectively use keywords and link building.

Our professional agency will also do an SEO audit for your site to determine your weak spots. We will then research Buyer Persona, Buyer Journey, do competitor research and keywords research, pick the best keywords relevant to your business, and agree them with you.

Once this research is complete, we will calculate the ROI for the service and provide a detailed plan of how these changes will be implemented once the service is paid for.

The Buyer's Journey

Your SEO team (whether your own SEO team or an outsourced one) will consider your business’s niche and develop a marketing funnel to encourage customers to use your services.

A good SEO team can create an SEO optimized content for each stage of the funnel (Awareness, Consideration, Decision) and rank it on Google. Making potential customers aware of your business over other websites in organic search results is the first step toward selling more services or products.

How Do I Know If My Paid SEO Services are Working?

Many SEO agencies in the SEO industry use different metrics to determine if their methods are working properly. They may take a look at your business’s average order value before and after running a campaign.

Google Analytics

Every good SEO agency can clearly communicate what results you should expect from their work. They may provide reports on qualified traffic from Google ads or compile other data from tools such as Google Adwords, Google Analytics, Hotjar, etc.

You’ll also begin to see more customers from your target market. Getting more traction in-person and online means your SEO content marketing is likely working well.

Customers that find your company through search results may also share this information with friends and family members, further driving business to your doorstep.

How to Find SEO Services for Small Businesses

Now that we know SEO is worth it for businesses of all sizes, you’ll have to find an agency to work with.

Look At Their Prior Work

When looking for an SEO company, ask to see their existing content so you know the quality of the work they provide.

Any reputable SEO agency will have some sort of portfolio, so make sure you ask them what types of services they specialize in. This can help you get a clearer picture of what you’ll be paying for.

Find One That Focuses on Small Businesses

You’ll also want to pick a company that has worked with small businesses before. SEO for small businesses can often look a little different than SEO for giant businesses.

Since you’re small, you’ll focus on driving in new traffic and getting your name out there, rather than keeping yourself on top of a list you’re already present on. The goal for small businesses using SEO is for them to reach the top, rather than just stay there.

Look For Services Locally

If you have any web specialists or marketing agencies in your area, you may want to find a local company that offers SEO services within your budget.

Find a local company that offers SEO services

If your business is in a remote area or if there are no SEO professionals near you, you may have to find a company that outsources these services.

Luckily, many companies outsource their SEO to Seonza confidently and professionally. Even though the team interacts with your business remotely, you’ll feel like you have a personal SEO team right in your building.

Look Within Your Budget

Look for a company that offers the high-quality services you need while remaining within your budget. As their work brings in more customers, you can hopefully increase your SEO budget and improve your site even further in the future. The more growth your business sees, the better!

Conclusion

SEO takes a lot of time, energy, and funding, but can truly make a difference for local businesses. When SEO works, your valuable content can reach the right people and help bring in more customers than ever before.

If you’re looking to get started with SEO in your business, consider reaching out to Seonza. Seonza works with several businesses annually to increase their customer base and bring in more sales.

With services like those offered by Seonza, you can take your business to the next level in no time.

To learn more about Seonza’s services and to get a quote, reach out to them on their website. They’re always happy to help your business however they can.

Top 5 International SEO Services and Agencies

Top 5 International SEO Services and Agencies

By | SEO | No Comments

Lots of new businesses wonder: is SEO still relevant today? The clear answer is yes, SEO is even more relevant in today’s digital world than it was just a few years ago.

If you’re a company looking for business growth using SEO strategies, an SEO company can help you do this.

Below, we’ll share some information on international SEO services. We’ll also share the top 5 international SEO professionals in the world.

To learn more, read on.

Top 5 International SEO Services and Agencies

What is International SEO? Benefits of Using Search Engines

International SEO optimizes your website for your target audience in different countries.

Your company may want to reach a specific target market in other countries. International SEO can significantly impact your business’s global reach.

Customers from all areas of the world will have access to your brand. This can lead to significant site growth!

Websites that use international SEO are accessible in multiple countries. They reach a global audience compared to websites that only focus on local traffic. They can achieve international business goals that they otherwise would not have reached.

Reaching global markets is essential to getting your brand’s name out there. You should work with international SEO experts to expand into your target countries.

Goals and Objectives of International SEO Strategy

Companies using international SEO strategies have several goals when working with your business.

Their primary goal is to help your company get higher in search engine rankings around the world.

Ranking high in search results can help your team reach international markets. This can earn you an international audience and bring in more annual revenue.

International SEO strategy may use keywords and language targeting to access foreign markets.

Once you’ve broken into new markets and earned new clients, you’ll see more sales than ever before.

Your website needs to be accessible across multiple languages to achieve international success.

How Do International SEO Agencies Work?

International SEO is your key to success in international markets.

If you’re not sure where to begin when it comes to your global SEO strategy, an international SEO agency can help.

International SEO consultants work with your business to create international SEO campaigns. These can help boost your brand in other countries.

An international SEO campaign will use a variety of SEO tactics to help your company succeed.

The SEO services offered by your SEO agency may include keyword research, translating your website into different languages, and creating other international content for your site.

In addition to using foreign languages, SEO companies will work with hreflang tags. These can specify the language and target location of a website.

These tags are complex and need a professional to use them on your website.

This ensures that potential customers will see the correct version of your website according to the language they’re typing in and the location they’re using Google from.

After all, you don’t want someone in Spain to Google your business and get the US version of the website!

Experienced agencies promote international SEO efforts through an integrated approach. They provide SEO services such as implementing keywords as well as competitor analysis from similar companies around the world.

These experts know what they’re doing in the world of global marketing. Make sure you work with a reputable company to reach your goals.

Top 5 Global SEO Agencies in 2023

Seonza

Seonza is an SEO agency in Chile that specializes in international SEO services in Latin America. They have a solid base of customers and extensive experience.

Seonza works with their clients to help them earn more organic traffic from Google. These clients then see long-term results from their SEO work.

Reach out on their website to learn more about their international marketing services.

WebFX

WebFX is a digital marketing agency that helps its clients gain global recognition.

WebFX has a history of over 25 years and a large team of employees. They can certainly help you improve your online visibility in several ways.

This company prides itself on helping its clients increase sales throughout the year. Reach out to them if you’re concerned with your revenue goals this year.

Single Grain

Single Grain is another internationally-known company with a team of experts behind it.

In fact, Single Grain’s primary advertisement point is that they don’t just supply account managers. They provide you with an SEO specialist that knows the market you’re working with.

Single Grain also provides training classes in addition to helping customers rank on Google and other search engines. This means your team can learn marketing tools themselves!

NinjaPromo

If you’re new to the world of SEO, NinjaPromo is a great place to start.

Their SEO strategy focuses on the most popular services in the modern market. Some include social media advertising, NFTs, branding, and mobile app design.

NinjaPromo prides itself on its technical excellence. They have some of the most visually-pleasing websites on the international stage.

Delante.co

Delante.co is an excellent agency for those looking for the basics.

This agency can help you improve your ranking across international search engines using relevant keywords and link-building.

They’re also familiar with the market differences between countries. This means they can help you adapt your online presence to succeed in several regions at once. Their primary regions include North America, Europe, Asia, and the Middle East.

If you want an agency that can really help you expand into a variety of areas, Delante.co is a great place to start.

3 Reasons Why You Should Hire an International SEO Agency

  1. The Search Engine Can Make or Break Your Global GrowthThe search engine is the central part of SEO strategies. If people in other countries can’t find you when searching your company (or related key terms), you won’t grow internationally. An international agency can help you break into the global market. They can also help you create an online presence in other countries.
  2. They Can Help You Manage All 3 SEO TypesSEO is more complex than you think. There are actually three types of SEO: on-page SEO, off-page SEO, and technical SEO. Each of these types plays an essential role in getting a high ranking on search results pages. An SEO agency will be familiar with each of these types and can maximize all three of them for your benefit.
  3. They Consider Cultural Differences When Marketing Clients’ WebsitesLet’s face it – we don’t know everything about the world around us. SEO agencies specializing in global growth are familiar with cultural differences between countries. These agencies can adapt your website’s content so it’s relatable to other demographics. They can also do this without causing confusion or even offense. The last thing you want to do is make waves across countries with an insensitive website! Considering differences across cultures can also help you adapt your own services. This can help you provide better services and products to other regions.

How to Choose a Global SEO Agency

Finding an SEO agency for your website is easy, but that doesn’t mean they’re the best around.

Before choosing an agency, take a look at their prior international marketing experience.

You want a company that has a track record of being effective and reputable. But it should also remain within your budget.

A great global agency will also have a diverse portfolio of projects from around the world. These projects should prove to increase website traffic and sales for several companies.

You should also inquire about the specific markets an agency works with. Some agencies may specialize in specific areas of the world. Larger ones may have a farther reach.

Choose an agency that has experience working with the countries that interest you. They’ll already know the best practices of marketing to those countries, so you’ll be ahead of the game.

Conclusion

Part of growing your brand means building an audience in other countries. If you can do this successfully, your company can grow exponentially.

Agencies like Seonza can help you achieve this. To learn more about the services they offer, reach out to them on their website.

Seonza is always happy to help both small and large businesses in any way they can.

Is SEO Still Relevant in 2023? Seonza Identifies SEO Trends 2023

By | SEO | No Comments

If you’ve got a small business, you may be wondering if SEO strategy is still essential in 2023.

The clear answer is yes, SEO is still relevant in 2023 for small businesses looking to get more traffic directed toward their website.

Seonza, an SEO agency in Latin America, is committed to helping your small business get its name on the map. Below, Seonza will share some of the things small business owners should keep in mind regarding SEO trends for 2023.

Is SEO Still Relevant in 2023? Seonza Identifies SEO Trends 2023

How Search Engines are Used in 2023

More people are searching than ever in 2023. Web pages from companies large and small rely on search rank to get search traffic directed to them.

A simple google search can tell potential customers a lot about your business, so your ranking on search results pages is pretty important.

Another website that shows up just a few spaces above your own could be the difference between gaining a new customer or not.

There are a variety of ways browsers are used in 2023. Between keyword optimization, image SEO, AI SEO tools, and google rankings, experts in SEO strategies can help your small business grow using SEO trends.

Searching is also used on both computers and mobile devices. You need to make sure that your website’s content is designed for mobile device user experience so your business can show up in browser results pages.

Voice searcing has also increased in 2023, with the internet becoming more accessible to people by the day. We’ll talk a bit more about this below.

Search Engine Optimization and Your Business

Getting started in SEO for your business can be tough. You may have questions like “how much does SEO cost for a small business?” or “how do I find SEO experts near me?” Luckily, Seonza has some advice to help.

If you want high-quality content, you should find a high-quality SEO company like Seonza to work with your business. Seonza can help you optimize your website so your business can be found more easily in Google, the most popular search engine, and many other search engines.

SEO professionals can also help identify common Google Adwords or improve meta descriptions so your business can be found through relevant search terms. This can help increase traffic to your site, which can increase the number of customers you have.

More customers means more spreading the word about your company, which means more business!

All businesses, big and small, need to consider their SEO strategy. Without SEO usage in 2023, your business will be less likely to succeed in the modern age.

How Do You Optimize Your Business’s Website?

There are lots of different ways SEO experts can optimize your business’s website. These experts do keyword research for the subjects on your website so they can create relevant content.

One ranking factor is keywords used in search queries, which can help Google discover your website more quickly. SEO experts can predict the search intent and search behavior of internet users, so they know how to increase web traffic without keyword stuffing.

Another ranking factor is your website’s internal pages. Websites with several key internal pages are more likely to appear in a local search than websites without many internal pages.

The more relevant and useful content your internal pages contain, the higher your website will rank. Your internal pages should also be designed for mobile users as well as computer users, so your customers can have a great experience using any device.

SEO experts may engage in link building to help boost your website in not only search engine results pages ranking but also content relevance. Link building will hyperlink other websites to your web page, which can help you pop up in searches with semantically related keywords to your business.

The experts you trust can then check your core web vitals using a program like Google search console to determine if the work is successful enough. Core web vitals can help you figure out if strategies like featured snippets are reaching your target audience.

How Do You Show Up on the Search Results Page?

One primary way your website may appear on a web results page is through a featured snippet.

Any articles on your website should have featured snippets with long tail keywords to help you appear on pages with correct search intent. You may also show up in search results if you have other relevant internal pages with structured data and unique keywords.

Search Engine Journal is a great resource for those looking to learn more about how SEO can impact their business. They can teach you more about making video content for video marketing, improving page speed, and predictive searches.

Typically, people associate predictive search with common information, so your business showing up in predictive search can make your business seem more legitimate.

Using SEO in Voice Search

Voice search usage is becoming more popular in 2023 thanks to inclusion efforts worldwide. Using this tool can help improve how people access information online, even through avenues like image search.

User experience is essential for customers of all backgrounds and needs, so you should make sure your business’s website is optimized for voice searches.

You should think about the types of phrases and keywords users may say when trying to search for services related to your business. For example, eCommerce sites may want to consider using terms like “for sale,” “buy,” “online shopping,” and more to get users directed to their website.

Phrases said out loud are sometimes different from the terms that we type out to look up services. Try typing out requests and saying them out loud to determine the difference between them.

Your SEO expert that you contact, such as Seonza, will know these differences already and can help you boost your website in various web searches.

Finding New Customers Through Search Intent

One of the most effective ways new customers find your business is through online web searches. If a customer needs a service, they’ll be looking it up on the web and often go with a service found on the first page of Google or any other web browser they use.

The higher your website shows up on this list, the more likely they’ll be to go with your business.

The SEO company you work with will help you determine your potential customers’ search intention, which can help boost your site in someone’s search. If you can predict the mentality of your potential customers before they even type anything into the search bar, you’ll be a step ahead of the competition.

Think about what your potential customers want and what you can provide. If you offer legal services, your potential customers might seek information using terms such as “lawyer,” “divorce,” “sue,” or “paralegal.”

Using more of these terms on your website can help it show up sooner when users search with these terms or related phrases.

Conclusion

Making your business’s website SEO-friendly can be challenging, but it doesn’t have to be. SEO experts like Seonza can make boosting your website in search results easier than ever.

To learn more about the services Seonza offers, check out our website and send us a message. We’re happy to answer any questions you have and help your business however you can.

Hispanic Marketing Tips

Hispanic Marketing Tips: How to Market to Hispanic Consumers in 2023

By | Marketing | No Comments

The Hispanic population makes up 18.7% of the US population but only 6% of the overall advertising spending is towards the Hispanic community. This suggests there is a huge untapped market that businesses could be targeting and selling to.

It’s also foretasted that the Hispanic population will grow to 99.8 million by the year 2050. So not only is this market untapped, but it’s growing.

Marketing to a specific community requires in-depth knowledge about the countries and ways of communicating. It’s no different that marketing to Hispanic people requires specialist knowledge and understanding of the culture to properly engage this target audience.

We’ll take a look at some marketing tips to help your business successfully target the growing Hispanic market in 2023.

Hispanic Marketing TipsWhy Is It Important to Tap into the Hispanic Market?

As we’ve mentioned, the Hispanic market is growing and is currently not being targeted by advertising. This means there is a huge opportunity for businesses to step in and tap into this market.

This market has a huge potential as Hispanic consumers are more likely to identify as Loyalists than any other group. This means that once you successfully grab the attention and sales of Hispanic consumers, they’re more likely to stay loyal to your brand than move to competitors.

Marketing to Hispanic consumers can be difficult if you are unfamiliar with the culture, as you need to adapt your communication to engage with them. This might be one of the reasons why businesses have not entered the Hispanic market.

One of the ways you can tap into this market is by partnering with a digital marketing agency in Chile. Hispanic marketing agencies can help you adapt your marketing efforts to your Spanish-speaking target audience.

Spanish-speaking target audience

Marketing Tips You Should Consider for Marketing Campaigns Targeting the Hispanic Online Consumers

Let’s take a look at some of the different ways in which you can deliver excellent Hispanic advertising.

Make Sure Your Website Has a Spanish Language Version

To carry out effective Hispanic marketing, you need to speak their language. Literally!

It’s essential you create a Spanish version of your website so your Hispanic viewer can fully understand and engage in the content.

Do not use a generic online translator like Google translate to do this for you as it can be inaccurate and can be insulting. Hire a professional translator to ensure your content is accurate for Spanish speakers.

Start by Targeting Your Local Hispanic Consumer

The best way to start Hispanic targeting is to target your local Hispanic consumer. You should have a Spanish website but remember that not all Latinos speak Spanish. Identify the specific community you are targeting to tailor their experience.

Use Marketing Materials, Ads, and Content in Spanish

To ensure you create successful Hispanic digital marketing, create content that appeals to their unique and diverse culture.

Marketing materials including adverts, social media posts, and emails should be communicated in the correct language with the use of colloquial terms for an authentic result.

Content in Spanish

Consider Generational and Cultural Gaps While Tailoring Marketing Tactics and Content

Younger Hispanics respond differently to marketing tactics and communication compared to older Hispanics.

You’ll find the younger generation uses modern language and engage with mass trends more than the older generation who have traditional beliefs and usually don’t speak fluent English.

The younger generation will be found online on social media sites, compared to the older generation who communicate mostly in person and offline.

It’s important to recognize generational differences when creating your content to ensure it appeals to the right audience.

Be Aware of Regional Differences

Cultural differences occur from region to region. You need to identify the specific area and people you are targeting to get your communication and message right.

Different regions have different meanings for different words as well as different beliefs and understandings.

Engage with Hispanic Communities Online and Offline

How to market to Hispanic community? You need to engage with them online and offline to build trust and reliability in your brand.

Engaging with the communities will empower Hispanic consumers to choose your brand over competitors.

Include Hispanic Talents, Using Spanish-Influenced Music and Imagery

Always use Spanish speakers in your music, actors, and photographers in your Hispanic marketing to help you connect with your audience and support the community.

Hispanics need to relate to your marketing, so they should be able to see themselves in your advertising and imagery.

Include Hispanic Culture in Online Ads

You should include references to this culture when creating your online ads to help you stand out from competitors and gain the attention of Hispanic audiences.

Understand Spanish-Speaking Social Media

Using social media to target the younger Hispanic generation is essential to gaining growth in this market. Using Spanglish is a great way to do this.

Many younger Hispanic audiences use social media and have English as their primary language, but integrating Spanish phrases and terms will really allow you to connect with this Spanish-speaking audience.

Be Consistent with Hispanic Marketing Efforts

Hispanic consumers want information and educational content rather than direct selling. Maintain this throughout your marketing campaigns to build trust and retain the attention of Hispanic consumers.

 Hispanic Marketing Efforts

How Do I Sell to the Hispanic Market?

Selling to the Hispanic market requires identifying the most popular channels for purchase and where they will interact with your product along the consumer journey.

SEO is one way to target the Hispanic market, to ensure your website and offering appear when they search for something online.

You might be wondering, is SEO still relevant in 2023? It absolutely is and this is something you need to consider when marketing to a Hispanic audience.

Adapting your SEO techniques to meet the needs of a Hispanic consumer is vital to achieving a sale. You need to ensure your website is appearing for the key search terms that Hispanic people are making.

Other things to consider when selling to the Hispanic market is to understand th importance of family and the holidays. Hispanics usually always buy for their family first, so think about this when you are communicating your offering.

Due to this priority over family, Hispanic consumers tend to spend more than other groups during the holiday season. Play on the importance of family during the holiday season to score big with sales in the Hispanic market.

The importance of family in the Hispanic market

What Are Some of the Biggest Mistakes Marketers Make When Targeting the U.S. Hispanic Market?

One of the biggest mistakes marketers make when targeting the Hispanic market is that they don’t know where their product or service fits within the lives of Hispanic consumers. These consumers may be able to use the product, but they might use it differently from other consumers. Failing to identify this results in alienating the Hispanic market. It’s important you understand how your offering is specifically used by this community to sell it to them.

Another big mistake marketers make is assuming that they respond to the same messaging as other audiences. This means they neglect to showcase the Hispanic people and cultural references which are vital to building a connection with Latino consumers.

A big mistake that you should avoid when marketing to the Hispanic community is using the wrong language. Understand the difference between Hispanic and Latino and use these terms correctly. Hispanic refers to the Spanish-speaking audience, whereas Latino refers to geography. Hispanic people can be anyone from anywhere who speaks Spanish, such as those from Spain. Latino people are from Latin America including Brazil.

Where Can Small Businesses Get Help with Hispanic Marketing?

The Hispanic marketing council is a great place to get resources and information to support marketing to the Hispanic community. Another great way is to partner with a Hispanic marketing agency who have experience and knowledge in marketing to Hispanic audiences.

The Hispanic market is untapped and growing so it’s a great opportunity for businesses to to enter and grow. Understanding Hispanic culture and integrating this into marketing materials is essential for getting Hispanic customers to purchase your offering.

To help with your marketing to Hispanic audiences, consider partnering with a Hispanic marketing agency who has knowledge and understanding of the culture.

How to Choose the Best Digital Marketing Agency

How to Choose the Best Digital Marketing Agency

By | Marketing | No Comments

Digital marketing agencies fulfill many business needs. To find potential clients, small businesses often turn to digital marketing agencies. These agencies can help them reach desired outcomes through various marketing services.

But how does a small business choose the best digital marketing agencies? What are you even supposed to look for?

Below, we’ll share how your business can find effective marketing strategy within your marketing budget. To learn more, check out Seonza’s website and read on.

How to Choose the Best Digital Marketing AgencyHow to Choose a Digital Marketing Agency

Consider Your Goals and Values

There are a few factors to consider before choosing the best digital marketing agency. The first is to consider your business goals.

Only by clearly defining your online marketing goals can you figure out the digital agency that works best for you.

You should also find full service agencies that closely align with your business’s core values. If a team of digital marketers can’t see or agree with your vision, they’ll have a hard time meeting expectations throughout your entire project.

Talk to Past Customers

Past customers are the best way to determine if an agency is trustworthy or not. If you hear from others that an agency is excellent at what they do, you’ll be more likely to reach out to them.

On the flip side, be wary of an agency with poor customer reviews. This can indicate that they may not be truthful about the services they can provide.

The last thing you want to do is invest some serious cash into a project doomed to fail before it even started!

Do Some Serious Research

You also need to do some serious research with your marketing team. Find a digital marketing partner that offers work aligning with your vision and needs.

Don’t be afraid to ask a digital marketing firm for examples of their past work. This can give you a better insight into the company’s own marketing strategy. You can also ask the agency questions about this past work and inquire about potential quotes for their services.

You also want to take a look at the agency background before deciding on them. If a company has years of experience and recorded success, they’re likely reputable enough for you to trust them.

Be wary of an agency with little history as this may give you little information about the quality of work they can provide. While this isn’t always the case, it should still be considered.

Find a Company that Sees the Real You

The best digital marketing company is one that can turn your business’s dreams into a reality.

Most companies can offer basic content marketing and paid advertising, but only the best digital marketing agencies can see and implement your vision for you.

Check out the agency’s own website and social media page to feel out their style and sense of online presence. If their presence is similar to the type you would want your own company to have, they may be a good fit for you.

You may also be able to ask an agency for a draft of some of the services they would provide for you, especially if those services are content or design based.

These samples can help you determine if the agency is capable of properly promoting your vision to others.

Most Popular Digital Marketing Agencies

There are lots of popular digital marketing agencies out there. One of the most popular is Seonza, a digital marketing agency in Chile.

Seonza has years of industry experience meeting the marketing needs of both large and small businesses. They know why SEO is important for business and specialize in localization, SEO, and link building in Latin America.

While many marketing companies have hidden costs or offer below-average digital marketing efforts for the price, Seonza is committed to providing top-of-the-line digital marketing services for businesses of all sizes.

Other examples of popular lead generation agencies include WebFX, Ignite Visibility, and SocialSEO. Any agency you reach out to in this list will have additional information on the specific services they provide. Whichever agency you pick, make sure they offer exactly the types of services you’re looking for and that your expectations are clear up front.

Knowing You’ve Picked the Right Digital Marketing Agency

You’ll know you’ve picked the right digital marketing agency a few different ways. One is when you talk with the marketing team to discuss their digital marketing strategy. If they can clearly explain how their digital strategy lines up with your business’s vision, you know you’re on the right track.

The next way you know you’ve picked one of the best digital marketing agencies out there is in the results you get from their implemented marketing plan.

Your online marketing agency should outline marketing strategies including email marketing, social media management, search engine optimization, artificial intelligence, and a well designed website. If you start to see positive results from this work, such as feedback from previous clients or more views on your business social media pages, you know the agency is doing good work.

A great digital marketing agency has specialized team members and is highly skilled in both content creation and web design. What would be a daunting task for your business is just one of many service offerings for a good digital marketing agency.

Additional Services Offered by an Online Agency

As mentioned previously, there are many services offered to small businesses through this type of agency. Specialists in this area may focus on advertising niches like blog categories or assigning particular account managers to your website. These specifics will help your agency consistently meet your vision over time.

The agency you choose may also want involvement in speaking engagements at your business. This may mean hiring someone to speak publicly on behalf of your business for advertising purposes, or could mean a professional coming to speak to your staff about your business’s digital mission and vision.

Having someone speak on behalf of your business through a video or audio recording is a great way to generate new customers. This could take place in a commercial, podcast, or social media recording. Your agency will know how to promote this content properly.

Ultimately, your agency will work with you directly to determine your business’s exact needs. Your company may need an entire website revision before it can focus on SEO work, for example.

The agency can also help you focus on strategies outside of an individual website, such as through social media or local public advertisements. The more effort your agency puts into getting your name out there, the better.

Contacting a Digital Marketing Company

To get in touch with the best digital marketing agency available for your company, do your research and reach out to the agency of interest using their website. They may have a Contact Us page or an email listed on their website.

You may also be able to leverage social media and contact them using a social media platform depending on the circumstances. If a social media account is accepting direct messages, they are likely engaging with new customers through that platform.

If you’re interested in reaching out to Seonza with your business’s digital needs, you can find our contact information on our Contact Us page. This Seonza agency page has information on how to email, WhatsApp, or call us for more information about the services we offer.

We look forward to hearing from you.

What is the Difference Between Localization and Globalization

What is the Difference Between Localization and Globalization?

By | Localization | No Comments

If you want to grown and expand your company on a global level then you’ll need to understand what is the difference between localization and globalization.

They might some similar but they are far from the the same. To utilize their power, you must first fully understand what they are and how they work.

We’ll give you some helpful information about localization and globalization which is key to support in the growth and expansion of your company.

Keep reading to find out what localization and globalization means, what are the pros and cons of each and some helpful examples of businesses already using these means.

What is the Difference Between Localization and GlobalizationWhat Is Localization?

Localization is the process of adapting your business offerings for the local target market. This means your products and services are changed in a way to meet the needs and demands of different cultures.

There is a range of aspects that can be looked at and altered to better suit local target markets.

Language translation is an important aspect to consider when implementing localization techniques. This ensures you are communicating correctly so your target audience can fully understand your messaging.

It’s not just about delivering your marketing in the right language, it’s about fully understanding how your target audience communicates and the local customs. This means adapting your tone, humor, cultural references and use of colloquial terms to fully resonate with the specific locale.

Imagery and color used in campaigns is an important part of localization. Graphics and pictures have different meanings in different areas. Some colors mean different things to different cultures.

This form of communication may not be verbal like language but it is equally important in conveying an unspoken message about the brand.

The user interface of your website and or mobile app is an important thing to consider when localizing to your specific target market. Different countries use different keywords and even different payment processes.

Adapting the formatting of your messaging and website content is also important for local markets. You need to ensure that dates and times are written in the locally understood format. Consider the use of currency, symbols and phone numbers to ensure smooth communication methods.

Agencies in local areas can help your business create a localization process for a specific culture which their specialist local knowledge and. Improve Chile localization with support from a local agency.

What Is Localization?

Examples of Localization

A great example of localization is the way Netflix tailor their content to the location of the audience. They show the different popular shows based on the country and boost certain category types depending on where you are.

You’re more likely to see the Bollywood category if you’re searching Netflix in India as opposed to searching in Western countries. Multiple languages are also of course used to whichever speaking area you are located in.

Another great example of a business harnessing localization is Airbnb. Airbnb has a localization strategy based on a deep understanding of local markets.

Using data it knows that audiences searching from Asian countries have a preference towards group travel and Spanish audiences appreciate seeing user generated images of homes to visit.

Examples of Localization

Pros of Localization

Localization can help you target a specific market and gain more share in that particular market. It helps to build a stronger relationship with the local audience which results in increased sales and increased customer loyalty. Tailoring the customer experience on a local level builds a foundation for future growth in that market.

Cons of Localization

Focusing only on a local level can have detriments to your brand. Focusing too much on localization can cause brand discrepancies between areas or countries if the brand identity changes between each place. Your brand perception may be damaged if someone moves between countries looking for your brand to find it is different from what they usually expect to see.

What Is Globalization?

Globalization is essentially the opposite of localization as it focuses on how your market your business on a global level to international markets.

It’s about building a brand image and identity that translates across all cultures and countries. Building content for globalization means creating messaging that is accessible and understandable for all audiences.

To build a global brand through globalization there are some aspects to consider.

Firstly your business needs to create global branding by fostering a brand image that means the same thing to everyone across all areas. It can take time and development to research how you communicate this and what words you use.

The supply chain and how you operate needs to be fit for all countries and places. Robust processes should be in place so that each plant, factory, office or store can replicate and follow the same standards to provide customers with the same experiences no matter where they are.

Laws and regulations differ between countries and states so your business should have a solution that meets these for all the countries it plans on operating in.

To become a global brand you need to have a globalization strategy of how you will enter each market.

What Is Globalization?

Examples of Globalization

McDonalds is a prime example of a brand who have successfully implemented globalization techniques. Wherever in the world you are, when you see the golden arches you know exactly what to expect. The McDonalds brand image is universal as the brand message translates wherever you go.

Another example of a globalized brand is Coca-Cola. Coca-Cola is perhaps the most well known brand globally. It has one brand story that everyone can understand, about coming together to enjoy the drink no matter who or where you are in the world.

Examples of Globalization

Pros of Globalization

Globalization makes it easy to build your brand anywhere in the world. When consumers move around and travel your brand remains a constant that they can rely on. It becomes easier to expand and grow into new markets or industries.

Cons of Globalization

Focusing only on globalizaion may result in neglecting specific cultural needs. This may make some consumers feel alienated and not resonate with your message.

What Is the Difference between Globalization and Localization?

Localization focuses on the specific area or location adapting the business offerings to suit cultural needs. It may change the language and messaging to resonate more closely with a local audience.

Globalisation is about creating a global brand and a brand identity that translates to international audiences. The messaging is broad and can support multiple languages, anyone can relate and understand it.

SEO is a useful way to target global audiences from any country, to changing the messaging to specific locations. It’s an important aspect to consider in both areas.

You might be wondering how much does SEO cost for a small business? Well, it can vary from business to business but it’s another aspect that a digital marketing agency can support with.

What Is Glocalization?

Glocalization is a merge of both localization and local marketing with globalization and creating a global brand image.

Globalization localization focuses on building an overall global brand message but tailoring the brand experience to each destination.

This is the ideal way to market your business, taking aspects from both to build meaningful relationships with all consumers and grow the business.

Which Is Best for Your Business Strategy?

Localization and globalization are useful aspects to consider when building a growth and market entry strategy.

You should choose a blend of the two focusing on glocalization. You need to develop a global brand identity that will translate to whichever market you move to, but at the same time focus on adapting your brand offers to the specific audience and local needs.

Partner with an agency to give you specialist local knowledge of your target audience.

Why seo is important for business

Why SEO is Important for Business

By | SEO | No Comments

If you’ve never heard of SEO then you might be living under a rock as it’s an important digital marketing term that can drastically change the trajectory of any business.

Whether you’ve heard of it or not, it’s something all businesses need to not just be aware of, but fully understand in order to grow online.

To the untrained eye, SEO might appear to be a complicated technical term but with some knowledge, it’s easy to understand. SEO is essential to get your business in front of the eyes of future customers. It can be the difference between customers finding your website and placing an order or shopping with a competitor.

Let’s take a closer look at what exactly is SEO tactics and why it is important for business.

 

Why seo is important for businessWhat is SEO

SEO is short for Search Engine Optimization and it’s about how well your website appears in the search rankings. It applies to all search engines but is primarily focused on Google since that is the largest one.

Think back to a time you last did a Google search. You typed in the search bar what you were looking for and all the relevant websites appeared.

When conducting a Google search, you’re most likely to click on the first, second, or third website shown.

Think about it, when was the last time you checked the second or third search engine results pages? Probably never. Well, SEO is essentially about where your website ranks in these results.

SEO efforts are about pushing your website to the top when a relevant search is made, so people who want to see your website see it first.

We might have made it sound simple, but there’s a bit more to it than that.

What is SEO

How Does SEO Work

Now you know what SEO is, we’ll take a further look at how it works.

Where a website appears in the search results is dependent on many factors. The search engines looks at all these factors and decide what results to show when something is searched. It does this by crawling website pages and indexing them depending on the information found. The search engine algorithms provide a rank of website page listings when something is searched for.

It’s important to remember that the search engine rankings are always aiming to show the best most relevant results to whatever has been searched. The better the website and information provided, the more helpful it will be and the better it will rank.

Let’s take a further look at some of the SEO strategies and SEO techniques.

Technical SEO

Technical SEO is all about the web design and how the search engine can crawl and index the website pages. It’s essentially making sure that your website can be read by Google so it can be put forward when a relevant search query is made.

This includes aspects like site speed, responsiveness, and if your website runs smoothly on mobile. You’ll want to make sure all your URLs work and any links are working correctly.

On-Page SEO

On-Page SEO elements refer to the high-quality content on the website such as blogs, product descriptions, and images.

The content should match the relevant keywords you want to rank for. For example, if someone searches for the keyword “white chunky trainers” you need to have this word in your product names, product description, image metadata, and a blog post about how to style white chunky trainers.

Keyword research must be part of this to understand exactly what your customers are searching for. You need to have a good mix of long-tail keywords and short-tail keywords.

It’s no use just scattering keywords around your website as the search engine will see right through that. Content needs to be relevant, thought out, and useful.

Off-Page SEO

Off-Page SEO is everything outside of your website that impacts where your website appears in the search.

The search engine wants to know that your website is a reputable, reliable source of information so it will look to other websites to see if yours is being referenced. This is where backlinks to other websites come in. If other websites are linking to yours, then it shows you authority and can be trusted.

Consider local SEO here too. This is about how your online business appears in maps and local searches.

There are a lot of factors to consider when it comes to conducting your SEO team, you could focus on improving your website content and increasing backlinks to name a few.

It can be useful to get help from an SEO agency in Chile who have specialized knowledge and expertise.

An SEO professional can help you pinpoint exactly what areas you need need to focus on and help you build an SEO strategy.

Why Your Business Needs SEO: Top 10 Benefits of SEO

We’ve explained what SEO is, but now let’s take a look at what makes SEO important.

Benefits of SEO

1. Visibility

SEO helps to improve the online visibility of your business. It will help push your website higher in the search results when an organic search is made. This ultimately helps your potential customers find you.

2. Traffic

The more people that can see your own website the more can visit it. Improving SEO means you can get higher organic traffic to your website, but also better quality website traffic who are more likely to stay and convert.

3. Authority

Improving SEO means you are working on improving your credibility and authority as a website. With better SEO comes more trust and reliability from the search engines that can help set you up for long-term online success.

4. Customer Experience

Customer experience is improved with good SEO. This could be by providing information in blog posts, or product descriptions and reviews.

This will also take into account the navigation on the website and its internal links to help the customer in their journey on your website.

5. Competitive

Focusing on improving your SEO makes you more competitive against other businesses. You’ll appear higher than competitors in the search which will result in more traffic and website views.

6. Growth

Increasing traffic to the website makes it easier for you to grow. Once you build credibility you have more space to branch out into new spaces.

7. Data

SEO gives you data and insight into your customers. It can tell you their shopping habits and what they are searching for. This can help you make sales and business decisions to meet customer wants and needs.

8. Brand Identity

SEO can help your business increase brand exposure and customer retention. Your brand identity will be appearing in the most relevant places and can be put in front of a new audience if done correctly. It can create brand loyalty and help with customer retention as you’ll always be right in front of your audience’s eyes.

9. Conversion

Not only does it help people find your website, but SEO helps them convert. It puts your website in front of people who are looking for it.

Creating a website with more useful content that’s easy to navigate keeps people to stay on the website for longer and reduces bounce rate.

10. ROI

SEO is a great return on investment as it is cost-effective in the long term. SEO does not cost anything like other marketing strategies as it’s much cheaper to implement than say paid advertising.

How much does SEO cost for a small business? It can vary depending on the needs of your business, but consulting an agency can help you get an initial idea.

Importance of SEO

SEO is important for all businesses, it’s essential if you want your website to attract customers.

Without Search Engine Optimization, your website will be lost among many competitors and won’t rank where anyone will see it.

SEO puts your website in front of your target audience who are searching for it. It ensures you find quality traffic who are more likely to convert.

There are many factors that influence SEO and partnering with a digital marketing agency is a great way to get started with improving your SEO.

How Much Does SEO Cost for a Small Business?

How Much Does SEO Cost for a Small Business? Seonza Has the Answer

By | SEO | No Comments

SEO is an essential part of growing a business online.

Every day, over 300 million people around the world use search engines like Google. Having your brand show up in their search is one of the best ways to grow your clientele.

When starting a small business, you should always include funding for SEO in your budget. So how much do you need in your SEO budget for these marketing services?

Seonza, an SEO agency in Latam, is here to help. Below, we’ll talk about how much SEO services can cost your small business and a few tips on selecting services. This can help set your business up for success in the long run.

How Much Does SEO Cost for a Small Business?How Much Does SEO Cost on Average?

The cost of SEO services for your small business ultimately relies on the company and the types of SEO services you want.

On average, cheap SEO can cost as little as $750 per month. Small businesses wanting more traffic through high-quality SEO services can pay up to $2000 per month.

Marketing agencies like Seonza can provide affordable SEO services to small businesses like yours. With SEO experts like ours, small business owners can expect their website’s visibility to increase significantly. Visit our contact page for more information.

What is a Good Budget for Search Engine Optimization?

 

Most businesses have a marketing budget for local SEO services and SEO marketing. Increasing your site’s visibility for organic traffic is best done long-term, but some local businesses prefer to operate through one-time projects.

For a one-time SEO campaign, most business owners can expect to pay anywhere between $5000 and $30,000 for SEO services. Some SEO agencies will only offer ongoing partnerships, so inquire with a few SEO agencies to find a good fit.

SEO agencies with integrity have both their interest and yours in mind. Make sure you budget at least $10,000 for higher-quality SEO consultants. More affordable SEO services may cost as little as a few thousand dollars, but may result in lower search engine rankings and keyword rankings.

For long-term contracts with an SEO agency, expect to pay up to a few thousand dollars per month for better keyword research and higher rankings on search engine results pages. Cheap services sound great on the front end, but may not generate leads effectively.

SEO Services Pricing Models

Most companies offer different technical SEO pricing models. This means you can choose the types of local SEO services that are best for your business.

Having an SEO strategy for your business can help you determine the budget you will need according to the services you want. If you aren’t sure what types of services you need yet, take a look at the different types below.

Monthly SEO Pricing

As mentioned previously, some local SEO companies will offer monthly pricing for ongoing projects. This pricing will vary by local business and by local services requested, so you’ll have to inquire with your company of choice for a quote.

Small businesses should expect to pay anywhere between $500 and $5000 per month for local SEO services. We recommend planning for at least $2000 per month for better quality SEO services.

Though $500 is around the bare minimum, this low budget can lead to fewer local search results online. There’s little point in spending money on SEO strategy if it won’t be effective.

Hourly SEO Pricing

Some businesses prefer to hire an SEO consultant to assist with their site’s search results. These professionals can perform keyword research, create target keyword lists, rank your site with an SEO calculator, and increase organic search results.

On average, you should expect to pay these professionals anywhere between $80 – $300 per hour depending on skills and experience. On page SEO can make or break a business, so don’t underestimate the value of these professionals.

Project-Based SEO Pricing

If you would prefer to have your SEO work done by project, you should prepare to have a bigger chunk of change saved up. Many of these projects require payment up-front and will cost more for one-time deals.

 

Project-based SEO can take a look at your site’s domain authority and perform an SEO audit to determine ways to improve your online presence. They may work on developing internal links or using Google autosuggest to increase your ranking on Google and other search engines.

This project will only be one time, so you or your team will have to monitor the results after the project is completed. If your business needs more work done, you will have to pay for another project.

Fixed Price SEO Services

Fixed price SEO services can help you get small business SEO on a budget.

These services are fixed in price, meaning your quote is final and won’t change depending on the progress of the project.

This is preferred by many business owners as it can prevent you from getting any unexpected fees at the end of a project.

Pay for Performance SEO

If you want guaranteed results, consider finding a local SEO agency that offers Pay for Performance SEO. This means you’ll only start paying for SEO services after you see results from the services you requested.

This provides some business owners peace of mind, since they know they’ll only be paying for something that works.

What are Other Technical SEO Pricing Factors?

Other pricing factors when it comes to working with an SEO agency include the type of team managing your site’s SEO and the type of content marketing performed.

Some companies with larger budgets for SEO professionals may prefer to have an in house team. This means your business would hire SEO professionals such as a dedicated account manager or social media management team on its own.

This team would then work on tasks such as competitive analysis, link building, developing relevant keywords, internal linking, and reworking your site’s structure.

 

Many small business owners also like to find outsourced SEO teams. This can help reduce costs since you won’t be paying full salaries or needing to provide additional benefits. You may want to use an SEO cost calculator to determine which type of SEO team is most cost-effective for your business.

There are pros and cons to both. An in-house team can work more closely with your business and is often quicker to solve problems but can be costly. Outsourced services may not be as personal but are often more affordable.

A good option is to find a company that offers a bit of both. Seonza’s About page can provide more information about how we offer this.

Is SEO worth it for small businesses?

Some business owners may wonder why SEO is important for business. Ultimately, SEO can help your business create an online presence and grow your business.

Many people find out about businesses by looking up their needs online. By improving your ranking on search engine result pages, you can increase your visibility and market your business to its full potential.

An online presence can make or break a business. If you want your business to truly grow, you’ll need a budget for SEO.

What is a small business SEO package?

Some companies like Seonza offer small business SEO packages. These packages are specially designed for small businesses to increase visibility online.

They often include technical, off page, and on page SEO services. Companies that offer these packages recognize the difficulty in getting your business off the ground.

These services can help you do that while still remaining affordable.

Conclusion

Local SEO costs can be expensive, but they’re essential to building your business. Seonza is an SEO company that knows the challenges of marketing your business the right way. To learn more about how Seonza can help you grow your small business through SEO, reach out to us on our website. We’re here to help however you need.

HubSpot for Real Estate

HubSpot for Real Estate: The Ultimate Guide

By | Marketing | No Comments

Do you need a real estate CRM software? Both new and established realtors alike find themselves asking this question at some point.

Chances are you have heard success stories and bad experiences when it comes to a CRM.

For many, integrating a CRM with everyday practices seems complicated or unnecessary. However, the benefits of using a CRM system are huge.

A real estate CRM software makes your business more efficient. How? It fine-tunes your marketing campaigns and provides real-time customer data and leads. Automation tools save you tons of time. This way, you avoid redundant tasks.

CRM enables you to run robust marketing campaigns and measure their effectiveness.

The benefits of a CRM software are undeniable. But does it work well for real estate? Is HubSpot for real estate a good choice? Keep reading to find out.

HubSpot for Real Estate
Do you need HubSpot?

HubSpot is the leading inbound marketing tool and CRM platform for many industries, including real estate. However, the platform may not be right for every real estate business.

HubSpot is a tool that offers specific benefits and solutions. To understand whether it’s a good fit for you, you need to evaluate your own needs first.

There are a few questions you can ask yourself to gauge how useful HubSpot would be for your business:

  1. Is your business marketing-intensive or sales-intensive? Who drives the buying process? For a marketing-intensive business, the customer leads the way. Your job is to improve brand recognition and build trust so that people choose you over other options. In this case, HubSpot can be an excellent tool to keep your business top of mind. Sales-intensive businesses may not require the robust tools and capabilities that HubSpot offers. That’s because the salespeople lead the process through personal outreach and sales strategies.
  2. What are your objectives? Real estate agents are striving to generate leads to sell properties. Also, they try to convince clients to use their business to sell their property. The timeline for these objectives is not set in stone. You are likely always trying to accomplish these tasks. That’s where HubSpot could be a great choice. It keeps a marketing-intensive digital strategy running all the time to help build your brand.
  3. Who is your target market? If you are working and selling in a developed or mature market, using HubSpot could help you gain an edge over your competitors. HubSpot can help you manage complex tasks like digital ads, SEO, winning prospects, and scoring leads. For developing markets, you could end up overspending on your CRM without getting the same impactful results.

While HubSpot is certainly not the best option for every real estate agent and business, it can be useful for many realtors.

If you are focused on marketing-intensive strategies, targeting a developed audience, and maintaining ongoing objectives, HubSpot is likely a good fit. It can handle all of these goals and more to help put your business ahead of the competition.

HubSpot Features

Now that we have established what HubSpot is, let’s look at what it can do for your business. HubSpot can help remove inefficiencies from your business. It keeps you organized and helps you track the progress of every deal and prospect.

You can customize tons of features to meet the needs of your business.

Here, we’ll focus on the top five that can make the most significant impact.

Templates, Snippets, and Personalization

How much of your day do you spend on repetitive tasks? Realtors use a lot of their valuable time on:

  • sending out sales inquiries,
  • following up with leads,
  • maintaining communication with current clients.

Typing out each email and responding to every message in your inbox can result in a good chunk of wasted time.

HubSpot offers tools that enable you to speed up your daily operations. Set up email templates for common communications. Save snippets of text that you use frequently.

Use personalization tools to make each message unique without having to type out every message. No need to waste time tracking down contact information.

Just create these high-quality messages once. And then send them countless times with a couple of clicks.

Conversation History

If your business handles more than 1 deal per month, there is a lot of information floating around in your brain.

Digging through your inbox to find threads of each conversation and piecing all of the details together can take a lot of time.

Instead, you can use HubSpot to keep track of every conversation you have with a client or prospect. Track specific information about the deals, questions asked, or issues resolved.

This way, you’ll be able to provide more personalized service in record time.

Notifications

Never miss another opportunity again. With notifications in HubSpot, you can set up reminders to help you stay on top of your essential tasks.

You can set up custom reminders and notifications to follow up with clients by a specific time.

It’s easy to follow up with prospects and track activity within your CRM.

Notifications ensure that nothing falls between the cracks. You conduct your communications in a timely and efficient manner.

Deal Dashboard

How many spreadsheets, folders, and files are you currently using to keep track of all your deals?

With HubSpot, you can see all this information in one convenient location.

The deal dashboard can track your deals by their stage. You can also filter by incomplete tasks and who needs to make the next move.

The great thing about HubSpot’s deal dashboard is that you can customize it to your needs. It’s easy to integrate it with your existing workflow.

Read Notifications (Log & Track Emails)

HubSpot has impressive integration capabilities to log and track every email you send.

You can view how many times a recipient opened your email, when you end up in the spam folder, and more.

This information is invaluable when reaching out to prospects and scheduling follow-up communications. You can stay educated on when and how to follow up with your clients and prospects to make your efforts more effective.

HubSpot vs. Pipedrive

Pipedrive is another popular CRM software for real estate and a potential alternative to HubSpot.

Both software options offer valuable tools. However, there are some differences between the two.

Let’s review some of them.

Sales Management

Both HubSpot and Pipedrive offer visual sales reports. They help you track your pipeline and gain insights into your sales forecast.

With HubSpot, you can view a complete log of all sales activities, see all information on leads in one place, and use a dedicated module for sales management.

Pipedrive does not offer a dedicated sales management module. But it does provide tools to customize your pipeline metrics, view sales data by product, and enter custom sales goals.

Customer Service Management

HubSpot is capable of tracking customer interactions in the CRM automatically. It can show data on interactions, including emails, social media, and call logs. You can also contact your customers directly through HubSpot: place calls or send emails.

Pipedrive integrates with third-party sources to handle these same tasks.

Real Estate CRM Management

HubSpot and Pipedrive provide tools for you and your team to manage your real estate CRM. These tools include data entry, visual sales reports, and goal tracking features.

With HubSpot, your team can benefit from the improved efficiency.

You enter fewer data and track more information on your leads and deals. The single dashboard view is visible to all members of your sales team. Thus, everyone is on the same page.

For Pipedrive, the main features involve life cycle monitoring and adjusting sales goals by the sales cycle.

HubSpot’s Integration with Other Tools

HubSpot is a common tool and one that is well-developed.

It can integrate with countless other tools, including real estate tools that your business already uses.

For example, HubSpot has direct integration with Real Estate Webmasters. This enables you to build and manage a beautiful real estate website. Through the integration, you can seamlessly create Real Estate Webmasters leads, update leads, create groups, and update groups with HubSpot.

Conclusion

HubSpot may not be for everybody.

However, this CRM software offers incredible tools for many real estate businesses.

From tracking data and visualizing your sales, to staying on top of tasks and improving your efficiency through automation. There are a lot of options with HubSpot.

With integration features, you can continue using your preferred tools.

Streamline your business to be even more effective each day.