Marketing

The Hispanic population makes up 18.7% of the US population but only 6% of the overall advertising spending is towards the Hispanic community. This suggests there is a huge untapped market that businesses could be targeting and selling to.

It’s also foretasted that the Hispanic population will grow to 99.8 million by the year 2050. So not only is this market untapped, but it’s growing.

Marketing to a specific community requires in-depth knowledge about the countries and ways of communicating. It’s no different that marketing to Hispanic people requires specialist knowledge and understanding of the culture to properly engage this target audience.

We’ll take a look at some marketing tips to help your business successfully target the growing Hispanic market in 2023.

Why Is It Important to Tap into the Hispanic Market?

As we’ve mentioned, the Hispanic market is growing and is currently not being targeted by advertising. This means there is a huge opportunity for businesses to step in and tap into this market.

This market has a huge potential as Hispanic consumers are more likely to identify as Loyalists than any other group. This means that once you successfully grab the attention and sales of Hispanic consumers, they’re more likely to stay loyal to your brand than move to competitors.

Marketing to Hispanic consumers can be difficult if you are unfamiliar with the culture, as you need to adapt your communication to engage with them. This might be one of the reasons why businesses have not entered the Hispanic market.

One of the ways you can tap into this market is by partnering with a digital marketing agency in Chile. Hispanic marketing agencies can help you adapt your marketing efforts to your Spanish-speaking target audience.

Marketing Tips You Should Consider for Marketing Campaigns Targeting the Hispanic Online Consumers

Let’s take a look at some of the different ways in which you can deliver excellent Hispanic advertising.

Make Sure Your Website Has a Spanish Language Version

To carry out effective Hispanic marketing, you need to speak their language. Literally!

It’s essential you create a Spanish version of your website so your Hispanic viewer can fully understand and engage in the content.

Do not use a generic online translator like Google translate to do this for you as it can be inaccurate and can be insulting. Hire a professional translator to ensure your content is accurate for Spanish speakers.

Start by Targeting Your Local Hispanic Consumer

The best way to start Hispanic targeting is to target your local Hispanic consumer. You should have a Spanish website but remember that not all Latinos speak Spanish. Identify the specific community you are targeting to tailor their experience.

Use Marketing Materials, Ads, and Content in Spanish

To ensure you create successful Hispanic digital marketing, create content that appeals to their unique and diverse culture.

Marketing materials including adverts, social media posts, and emails should be communicated in the correct language with the use of colloquial terms for an authentic result.

Consider Generational and Cultural Gaps While Tailoring Marketing Tactics and Content

Younger Hispanics respond differently to marketing tactics and communication compared to older Hispanics.

You’ll find the younger generation uses modern language and engage with mass trends more than the older generation who have traditional beliefs and usually don’t speak fluent English.

The younger generation will be found online on social media sites, compared to the older generation who communicate mostly in person and offline.

It’s important to recognize generational differences when creating your content to ensure it appeals to the right audience.

Be Aware of Regional Differences

Cultural differences occur from region to region. You need to identify the specific area and people you are targeting to get your communication and message right.

Different regions have different meanings for different words as well as different beliefs and understandings.

Engage with Hispanic Communities Online and Offline

How to market to Hispanic community? You need to engage with them online and offline to build trust and reliability in your brand.

Engaging with the communities will empower Hispanic consumers to choose your brand over competitors.

Include Hispanic Talents, Using Spanish-Influenced Music and Imagery

Always use Spanish speakers in your music, actors, and photographers in your Hispanic marketing to help you connect with your audience and support the community.

Hispanics need to relate to your marketing, so they should be able to see themselves in your advertising and imagery.

Include Hispanic Culture in Online Ads

You should include references to this culture when creating your online ads to help you stand out from competitors and gain the attention of Hispanic audiences.

Understand Spanish-Speaking Social Media

Using social media to target the younger Hispanic generation is essential to gaining growth in this market. Using Spanglish is a great way to do this.

Many younger Hispanic audiences use social media and have English as their primary language, but integrating Spanish phrases and terms will really allow you to connect with this Spanish-speaking audience.

Be Consistent with Hispanic Marketing Efforts

Hispanic consumers want information and educational content rather than direct selling. Maintain this throughout your marketing campaigns to build trust and retain the attention of Hispanic consumers.

How Do I Sell to the Hispanic Market?

Selling to the Hispanic market requires identifying the most popular channels for purchase and where they will interact with your product along the consumer journey.

SEO is one way to target the Hispanic market, to ensure your website and offering appear when they search for something online.

You might be wondering, is SEO still relevant in 2023? It absolutely is and this is something you need to consider when marketing to a Hispanic audience.

Adapting your SEO techniques to meet the needs of a Hispanic consumer is vital to achieving a sale. You need to ensure your website is appearing for the key search terms that Hispanic people are making.

Other things to consider when selling to the Hispanic market is to understand th importance of family and the holidays. Hispanics usually always buy for their family first, so think about this when you are communicating your offering.

Due to this priority over family, Hispanic consumers tend to spend more than other groups during the holiday season. Play on the importance of family during the holiday season to score big with sales in the Hispanic market.

What Are Some of the Biggest Mistakes Marketers Make When Targeting the U.S. Hispanic Market?

One of the biggest mistakes marketers make when targeting the Hispanic market is that they don’t know where their product or service fits within the lives of Hispanic consumers. These consumers may be able to use the product, but they might use it differently from other consumers. Failing to identify this results in alienating the Hispanic market. It’s important you understand how your offering is specifically used by this community to sell it to them.

Another big mistake marketers make is assuming that they respond to the same messaging as other audiences. This means they neglect to showcase the Hispanic people and cultural references which are vital to building a connection with Latino consumers.

A big mistake that you should avoid when marketing to the Hispanic community is using the wrong language. Understand the difference between Hispanic and Latino and use these terms correctly. Hispanic refers to the Spanish-speaking audience, whereas Latino refers to geography. Hispanic people can be anyone from anywhere who speaks Spanish, such as those from Spain. Latino people are from Latin America including Brazil.

Where Can Small Businesses Get Help with Hispanic Marketing?

The Hispanic marketing council is a great place to get resources and information to support marketing to the Hispanic community. Another great way is to partner with a Hispanic marketing agency who have experience and knowledge in marketing to Hispanic audiences.

The Hispanic market is untapped and growing so it’s a great opportunity for businesses to to enter and grow. Understanding Hispanic culture and integrating this into marketing materials is essential for getting Hispanic customers to purchase your offering.

To help with your marketing to Hispanic audiences, consider partnering with a Hispanic marketing agency who has knowledge and understanding of the culture.

Digital marketing agencies fulfill many business needs. To find potential clients, small businesses often turn to digital marketing agencies. These agencies can help them reach desired outcomes through various marketing services.

But how does a small business choose the best digital marketing agencies? What are you even supposed to look for?

Below, we’ll share how your business can find effective marketing strategy within your marketing budget. To learn more, check out Seonza’s website and read on.

How to Choose a Digital Marketing Agency

Consider Your Goals and Values

There are a few factors to consider before choosing the best digital marketing agency. The first is to consider your business goals.

Only by clearly defining your online marketing goals can you figure out the digital agency that works best for you.

You should also find full service agencies that closely align with your business’s core values. If a team of digital marketers can’t see or agree with your vision, they’ll have a hard time meeting expectations throughout your entire project.

Talk to Past Customers

Past customers are the best way to determine if an agency is trustworthy or not. If you hear from others that an agency is excellent at what they do, you’ll be more likely to reach out to them.

On the flip side, be wary of an agency with poor customer reviews. This can indicate that they may not be truthful about the services they can provide.

The last thing you want to do is invest some serious cash into a project doomed to fail before it even started!

Do Some Serious Research

You also need to do some serious research with your marketing team. Find a digital marketing partner that offers work aligning with your vision and needs.

Don’t be afraid to ask a digital marketing firm for examples of their past work. This can give you a better insight into the company’s own marketing strategy. You can also ask the agency questions about this past work and inquire about potential quotes for their services.

You also want to take a look at the agency background before deciding on them. If a company has years of experience and recorded success, they’re likely reputable enough for you to trust them.

Be wary of an agency with little history as this may give you little information about the quality of work they can provide. While this isn’t always the case, it should still be considered.

Find a Company that Sees the Real You

The best digital marketing company is one that can turn your business’s dreams into a reality.

Most companies can offer basic content marketing and paid advertising, but only the best digital marketing agencies can see and implement your vision for you.

Check out the agency’s own website and social media page to feel out their style and sense of online presence. If their presence is similar to the type you would want your own company to have, they may be a good fit for you.

You may also be able to ask an agency for a draft of some of the services they would provide for you, especially if those services are content or design based.

These samples can help you determine if the agency is capable of properly promoting your vision to others.

Most Popular Digital Marketing Agencies

There are lots of popular digital marketing agencies out there. One of the most popular is Seonza, a digital marketing agency in Chile.

Seonza has years of industry experience meeting the marketing needs of both large and small businesses. They know why SEO is important for business and specialize in localization, SEO, and link building in Latin America.

While many marketing companies have hidden costs or offer below-average digital marketing efforts for the price, Seonza is committed to providing top-of-the-line digital marketing services for businesses of all sizes.

Other examples of popular lead generation agencies include WebFX, Ignite Visibility, and SocialSEO. Any agency you reach out to in this list will have additional information on the specific services they provide. Whichever agency you pick, make sure they offer exactly the types of services you’re looking for and that your expectations are clear up front.

Knowing You’ve Picked the Right Digital Marketing Agency

You’ll know you’ve picked the right digital marketing agency a few different ways. One is when you talk with the marketing team to discuss their digital marketing strategy. If they can clearly explain how their digital strategy lines up with your business’s vision, you know you’re on the right track.

The next way you know you’ve picked one of the best digital marketing agencies out there is in the results you get from their implemented marketing plan.

Your online marketing agency should outline marketing strategies including email marketing, social media management, search engine optimization, artificial intelligence, and a well designed website. If you start to see positive results from this work, such as feedback from previous clients or more views on your business social media pages, you know the agency is doing good work.

A great digital marketing agency has specialized team members and is highly skilled in both content creation and web design. What would be a daunting task for your business is just one of many service offerings for a good digital marketing agency.

Additional Services Offered by an Online Agency

As mentioned previously, there are many services offered to small businesses through this type of agency. Specialists in this area may focus on advertising niches like blog categories or assigning particular account managers to your website. These specifics will help your agency consistently meet your vision over time.

The agency you choose may also want involvement in speaking engagements at your business. This may mean hiring someone to speak publicly on behalf of your business for advertising purposes, or could mean a professional coming to speak to your staff about your business’s digital mission and vision.

Having someone speak on behalf of your business through a video or audio recording is a great way to generate new customers. This could take place in a commercial, podcast, or social media recording. Your agency will know how to promote this content properly.

Ultimately, your agency will work with you directly to determine your business’s exact needs. Your company may need an entire website revision before it can focus on SEO work, for example.

The agency can also help you focus on strategies outside of an individual website, such as through social media or local public advertisements. The more effort your agency puts into getting your name out there, the better.

Contacting a Digital Marketing Company

To get in touch with the best digital marketing agency available for your company, do your research and reach out to the agency of interest using their website. They may have a Contact Us page or an email listed on their website.

You may also be able to leverage social media and contact them using a social media platform depending on the circumstances. If a social media account is accepting direct messages, they are likely engaging with new customers through that platform.

If you’re interested in reaching out to Seonza with your business’s digital needs, you can find our contact information on our Contact Us page. This Seonza agency page has information on how to email, WhatsApp, or call us for more information about the services we offer.

We look forward to hearing from you.

Do you need a real estate CRM software? Both new and established realtors alike find themselves asking this question at some point.

Chances are you have heard success stories and bad experiences when it comes to a CRM.

For many, integrating a CRM with everyday practices seems complicated or unnecessary. However, the benefits of using a CRM system are huge.

A real estate CRM software makes your business more efficient. How? It fine-tunes your marketing campaigns and provides real-time customer data and leads. Automation tools save you tons of time. This way, you avoid redundant tasks.

CRM enables you to run robust marketing campaigns and measure their effectiveness.

The benefits of a CRM software are undeniable. But does it work well for real estate? Is HubSpot for real estate a good choice? Keep reading to find out.

Do you need HubSpot?

HubSpot is the leading inbound marketing tool and CRM platform for many industries, including real estate. However, the platform may not be right for every real estate business.

HubSpot is a tool that offers specific benefits and solutions. To understand whether it’s a good fit for you, you need to evaluate your own needs first.

There are a few questions you can ask yourself to gauge how useful HubSpot would be for your business:

1. Is your business marketing-intensive or sales-intensive? Who drives the buying process? For a marketing-intensive business, the customer leads the way. Your job is to improve brand recognition and build trust so that people choose you over other options. In this case, HubSpot can be an excellent tool to keep your business top of mind. Sales-intensive businesses may not require the robust tools and capabilities that HubSpot offers. That’s because the salespeople lead the process through personal outreach and sales strategies.
2. What are your objectives? Real estate agents are striving to generate leads to sell properties. Also, they try to convince clients to use their business to sell their property. The timeline for these objectives is not set in stone. You are likely always trying to accomplish these tasks. That’s where HubSpot could be a great choice. It keeps a marketing-intensive digital strategy running all the time to help build your brand.
3. Who is your target market? If you are working and selling in a developed or mature market, using HubSpot could help you gain an edge over your competitors. HubSpot can help you manage complex tasks like digital ads, SEO, winning prospects, and scoring leads. For developing markets, you could end up overspending on your CRM without getting the same impactful results.

While HubSpot is certainly not the best option for every real estate agent and business, it can be useful for many realtors.

If you are focused on marketing-intensive strategies, targeting a developed audience, and maintaining ongoing objectives, HubSpot is likely a good fit. It can handle all of these goals and more to help put your business ahead of the competition.

HubSpot Features

Now that we have established what HubSpot is, let’s look at what it can do for your business. HubSpot can help remove inefficiencies from your business. It keeps you organized and helps you track the progress of every deal and prospect.

You can customize tons of features to meet the needs of your business.

Here, we’ll focus on the top five that can make the most significant impact.

Templates, Snippets, and Personalization

How much of your day do you spend on repetitive tasks? Realtors use a lot of their valuable time on:

• sending out sales inquiries,
• following up with leads,
• maintaining communication with current clients.

Typing out each email and responding to every message in your inbox can result in a good chunk of wasted time.

HubSpot offers tools that enable you to speed up your daily operations. Set up email templates for common communications. Save snippets of text that you use frequently.

Use personalization tools to make each message unique without having to type out every message. No need to waste time tracking down contact information.

Just create these high-quality messages once. And then send them countless times with a couple of clicks.

Conversation History

If your business handles more than 1 deal per month, there is a lot of information floating around in your brain.

Digging through your inbox to find threads of each conversation and piecing all of the details together can take a lot of time.

Instead, you can use HubSpot to keep track of every conversation you have with a client or prospect. Track specific information about the deals, questions asked, or issues resolved.

This way, you’ll be able to provide more personalized service in record time.

Notifications

Never miss another opportunity again. With notifications in HubSpot, you can set up reminders to help you stay on top of your essential tasks.

You can set up custom reminders and notifications to follow up with clients by a specific time.

It’s easy to follow up with prospects and track activity within your CRM.

Notifications ensure that nothing falls between the cracks. You conduct your communications in a timely and efficient manner.

Deal Dashboard

How many spreadsheets, folders, and files are you currently using to keep track of all your deals?

With HubSpot, you can see all this information in one convenient location.

The deal dashboard can track your deals by their stage. You can also filter by incomplete tasks and who needs to make the next move.

The great thing about HubSpot’s deal dashboard is that you can customize it to your needs. It’s easy to integrate it with your existing workflow.

Read Notifications (Log & Track Emails)

HubSpot has impressive integration capabilities to log and track every email you send.

You can view how many times a recipient opened your email, when you end up in the spam folder, and more.

This information is invaluable when reaching out to prospects and scheduling follow-up communications. You can stay educated on when and how to follow up with your clients and prospects to make your efforts more effective.

HubSpot vs. Pipedrive

Pipedrive is another popular CRM software for real estate and a potential alternative to HubSpot.

Both software options offer valuable tools. However, there are some differences between the two.

Let’s review some of them.

Sales Management

Both HubSpot and Pipedrive offer visual sales reports. They help you track your pipeline and gain insights into your sales forecast.

With HubSpot, you can view a complete log of all sales activities, see all information on leads in one place, and use a dedicated module for sales management.

Pipedrive does not offer a dedicated sales management module. But it does provide tools to customize your pipeline metrics, view sales data by product, and enter custom sales goals.

Customer Service Management

HubSpot is capable of tracking customer interactions in the CRM automatically. It can show data on interactions, including emails, social media, and call logs. You can also contact your customers directly through HubSpot: place calls or send emails.

Pipedrive integrates with third-party sources to handle these same tasks.

Real Estate CRM Management

HubSpot and Pipedrive provide tools for you and your team to manage your real estate CRM. These tools include data entry, visual sales reports, and goal tracking features.

With HubSpot, your team can benefit from the improved efficiency.

You enter fewer data and track more information on your leads and deals. The single dashboard view is visible to all members of your sales team. Thus, everyone is on the same page.

For Pipedrive, the main features involve life cycle monitoring and adjusting sales goals by the sales cycle.

HubSpot’s Integration with Other Tools

HubSpot is a common tool and one that is well-developed.

It can integrate with countless other tools, including real estate tools that your business already uses.

For example, HubSpot has direct integration with Real Estate Webmasters. This enables you to build and manage a beautiful real estate website. Through the integration, you can seamlessly create Real Estate Webmasters leads, update leads, create groups, and update groups with HubSpot.

Conclusion

HubSpot may not be for everybody.

However, this CRM software offers incredible tools for many real estate businesses.

From tracking data and visualizing your sales, to staying on top of tasks and improving your efficiency through automation. There are a lot of options with HubSpot.

With integration features, you can continue using your preferred tools.

Streamline your business to be even more effective each day.